Archive for August, 2011
Impact of different advertising modes on customers!
Television Advertising and its impact on customers
For years, television media has been a source of brand information. Various brand owners launch their promotion campaigns through television media. Because of its audio-visual impact, television media is one of the preferred channels of advertising widely adopted by brand owners and advertisers.
Radio Advertising and its impact on customers
Perhaps the Cult of Celebrity Has Badly Affected the World of Advertising as Well!
Fame by association, or even transient celebrity would appear to be far more attractive than hard work!
The reason some of the young people enter advertising these days is not to sell their Clients products, heaven forbid! Selling? Ugh, how awfully common!
Young people these days are not seeing advertising as a place to sell, they see it as an opportunity to get their hands on a good show reel, and, hopefully, to be associated with huge media coverage.