Archive for September, 2011
Managing the Creative Process: Corporate Killers of Creativity
A few companies in most every industry gain competitive advantage by deploying superior creativity in product development, operations, and communications.
In the computer industry, Apple produces consistently well-accepted products and superior logistics coupled with well-conceived and implemented communications programs. In the restaurant industry, McDonald’s shines consistently with superior marketing to attract loyal customers. Most of their direct competitors languish.
Why can some companies get consistently better products and creative services than their competitors? Is it because they have better management? Is it because of their corporate cultures? Is it because they have different advertising or public relations agencies?
What Advertising Agencies Can Learn from Hollywood
The Studio System
If you’re a classic films fan (like me) you know these five brands; Metro-Goldwin-Mayer (MGM), Warner Bros, RKO, Paramount and 20th Century Fox.
At the beginning of each of those old films the studio logo was emblazoned across the wide screen accompanied by a bugle fanfare or a roaring lion. There was never any question who made the movie you were about to watch.
Those five were the core of the old studio system. They controlled movie making. While there were some other operators, the big five were dominant.