Archive for September, 2011
Advertising Courses
Advertising courses come with a lot of creativity. It is indeed an interesting course where creative juices are allowed to flow without any barriers. Advertising has a lot of potential and one gets to know all about copywriting, copyediting, storyboards, etc. While copywriting is the process of writing the words to promote a product, storyboard gives a visual representation of the flow of the advertisement. Advertising course attracts many and it is quite a hit among the students when it comes to choosing a viable career course.
free articles directory We have tried to list the various advertising institutes and colleges in India. These institutes and colleges may be spread across the different states of India.
Generational Differences in the Creative Sector
The generation gap or the age-old battle of how people older than us just don’t understand us still rages on. Now throw all of those feeling into a creative environment and you have today’s creative team.
Let’s travel back to the 1960’s. And this can be achieved very easily if you have watched the series “Mad Men.” It was men in conference rooms drinking and smoking and coming up with great advertising campaigns. There was a team and a distinct hierarchy. Your importance was measured by the size of your office and you don’t dare speak to someone higher up then you without making an appointment. This is the generation of hand-drawn concepts, storyboards and the 3-martini lunch with clients.
If the team leader is more from the 1970s or a “Boomer,” the dynamic is all about talking and collaborating. It’s a little easier to work with but this generation still has the need to be validated and appreciated for what they bring to the table. Hierarchy still exists. But they still want everyone to contribute. This generation would set type, build layers of rubylith and come home with things waxed to their clothes.