Archive for October, 2011
Old School Advertising Part 2
Since our last successful blog post “We’ve Come a Long way in Advertising” (click the link if you haven’t seen it) I have now finished season 3 of Mad Men. I am still dumbfounded at how our culture was so completely different (smoking in the office, excessive drinking ALL DAY, etc..) and how women were treated.
Well… my great friend and photographer (and avid JTCG blog reader) Aviva Bowman sent me some more great advertising from the 50′s-60′s that any creative agency now would cringe at the thought of showing the public. Check out the Beer and Marlboro ads focused on babies! Thanks Aviva! Feel free to share ENJOY!
How to Advertise Gift Basket Businesses
Many owners of gift basket businesses are creative people. But even the most gorgeous designer will fail to make sales if they don’t spend time and money advertising their business. Here are four ways that will get your name out there and increase sales.
The old fashioned way of advertising in newspapers and on the radio can still work, but they don’t always give you a good return on investment. Do your best to track where your orders come from so you know if it is worth it to continue to advertise on these mediums. Offer coupons in the newspaper. Focus on advertising at times when people are most interested in gift baskets, such as during Valentine’s Day and Mother’s Day. If cash flow is an issue, see if you can barter with the local radio stations so that you will provide corporate gifts for airtime.
Local business referral groups can be a great way to get your services known about in the community. A referral group works by having one person of each profession join. So there will be one realtor, one web designer, and one gift seller. The premise is that each person in the group will use each others services and recommend these services to their friends and family.