Archive for October, 2011
What Careers are Available for an Advertising College Graduate?
Advertising college graduates are qualified to pursue careers in advertising agencies and in-house advertising departments of corporations. In most agencies and advertising departments, there are five categories of jobs – creative, production, media, account planning and account management. The creative category includes art directors and copywriters who are responsible for developing images and words for commercials and advertisements. Art directors develop visual imagery that conveys a mood and message, while copywriters craft ad copy that compels consumers to take action.
Advertisement production jobs include graphic artists and layout artists who take ad concepts developed by art directors and copywriters and bring them to life by combining photographs, illustrations and typography. Production artists also create storyboards and animation sequences for commercials. A production manager oversees execution of an advertising strategy, including the filming of television commercials and the recording of radio ads. Additionally, the production department may finalize the design of product packaging, logos and symbols.
Buying and Selling Alternative Advertising Media in a Down Economy
In today’s tough economic landscape, it’s becoming more vital than ever to develop creative advertising campaigns that stand out without emptying your pockets. Alternative and out-of-home advertising gives you this option by providing new and innovative ideas. Don’t know where to look? Alternative advertising companies are there to lead you to the assets you’re looking for-and those you don’t even know exist!
It’s a widespread belief that just because the economy is facing tough times, your advertising campaigns will be too. However, alternative advertising campaigns, including guerrilla marketing tactics, are extremely cost effective. Now is not the time for scaling back on quality; it’s a time to introduce innovative creativity in a cost-effective way. Instead of the boring newspaper ad, alternative advertising agencies can help you reach your target audience in a way they won’t forget, such as interactive billboards that talk to passers-by or huge clouds in the shape of the brand logo. Reach college students by advertising on pizza boxes or in the local bar using tabletops, napkins, and even bathroom stall doors! Or put your brand in front of frequent travelers using digital screens at the gas pumps, interactive gaming stations at the airport, or in-flight seatback tray tables on the plane!