Archive for November, 2011
7 Secrets of Creative Scrapbooking
What is creative scrapbooking ? I would define it as doing scrapbooking in creative ways. I’m sure everyone has little creativity talent. Just lack of awareness of the creativity sources. I always trying and sourcing many different ways of creativity. Here I share my secrets of my creative scrapbooking.
Secret #1 Source from Library
How To Evaluate An Advertising Or Marketing Idea, From Start To Finish
Are you just starting out in business? Perhaps your business is less than six months old. It’s an exciting time for you, with a world of opportunity ahead and the power to take your business in any direction and to any market you choose. All you need to do is get your business in front of your target audience. So you’re probably thinking about advertising and marketing, and wondering which method to pick for the best return.
One of the most useful tips I’ve learned in my career when evaluating marketing ideas is to always follow the 4 Ms. What are the four Ms? They are ‘message’, ‘market’, ‘media’ and ‘moment’. For any successful marketing communication you need to get the message, market, media and moment right. All 4 must be right or it’s highly likely that the communication will fail.