Archive for November, 2011
Jobs In Advertising Outlook
On a recent survey conducted by PayScale.com between April and June of this year and published by the Wall Street Journal, 50% of college graduates with a major in advertising responded they were satisfied or very satisfied to the question: ‘Overall, how satisfied are you with your current career path up to now?’ Advertising majors ranked fourth on the survey that included 10,800 current workers who graduated between 1999 and 2010. For the most part, however, advertising agencies now prefer graduates with a liberal arts degree.
For the different types of jobs in advertising, hiring managers seek motivated and optimistic professionals. More specifically, account executive candidates need to be well organized to handle delicate situations with clients, manage deadlines with coworkers from other departments and coordinate teams to get things done. Advertising agencies stress that creative jobs are difficult to get without relevant work experience, yet they suggest juniors, seniors and recent graduates to get an internship and develop their portfolio. Strong analytical skills are needed to get into media research and an excellent negotiating ability is necessary for media buyers.
Creative advertising: – Best solution at headstrong-media
Advertising is an integral part of marketing. Creativity in advertisement is the ingredient that sets him apart from his competitors. Not the amount of effort or money spent on advertising. A big budget for a Google Ad Words campaign to promote internet business ideas will not guarantee success if it is spent blindly by just composing certain amount and variables of ads. A creative advertising strategy has to attract and maintain attention. Anyone of a thousand online ads may serve to catch the eye and fix the attention for an instant, but only the creative advertisements are the ones read, marvel about and remembered, and when the reader wants any particular item or service he surfs to the place where it is advertised to be on sale and clicks.
A big volume of ads may create presence, but not necessarily site visitors. There is a big difference between advertising, and creative advertising. The effort, the attempt to sell any product or service could be considered advertising; from the writing on a wall to the shouts of a market vendor. In any case it is not what it’s said or written, but HOW it’s said or written that makes the difference. A major flaw in advertising is that instantaneous customer response to the product can never be gauged. This is because advertisements are not interactive since communication is one way. The advertiser outlines the quality and nature of the product, and expects to capture the attention of the potential clients. Customers on the other hand view the advertisement through an impersonal medium like the television, newspaper or computer. Unless the advertisement is designed to jolt the customer from his repose, it is unlikely that he will remember the ad or the product it was meant to market. This is why creative advertising techniques have assumed a great deal of significance.