Three Ways Journaling Can Boost Your Creativity and Your Business
I have a friend who has struggled with her creativity for a long time. She’s extremely uncomfortable thinking of herself as “creative.” We’ve been working together on it, and making progress. One of the tools that’s really helped her has been journaling.
From Julia Cameron’s The Artist Way to Natalie Goldberg’s Writing Down the Bones to Linda Trichter Metcalf, Ph.D. and Tobin Simon, Ph.D.’s Writing the Mind Alive to numerous other publications, journaling has enjoyed a long history of creative-nurturing along with a host of other benefits.
Understanding Challenges in Advertising Charities
Charities are faced with inherent challenges that normal businesses might not be faced with, when it comes to advertising. One part of understanding the inherent challenge in advertising charities is that scrutiny can occur because charities receive their money from donations. Their donors don’t want to see their money spent on advertising because they believe it should be spent on the mission of the charity. In order to get donors, an effort needs to be made to increase awareness of the charity and the causes it represents, however. Another part of understanding the inherent challenge in advertising charities is that charities can’t glamorize their advertising like normal businesses. They have to maintain a low-key presence in their advertising campaigns, yet draw attention to their organization to increase their donations. The tone of their message needs to meet pre-conceived standards that the public considers appropriate. Understanding the inherent challenge in advertising charities is difficult for many people to comprehend. There is a fine line between appearing too flamboyant and wasteful with donor funds or the other extreme- not being flamboyant enough to draw attention to the cause.
Every charity has others that are against the idea of their cause, no matter what good they might be doing. For example, there are people that fight for the protection of endangered species of animals, but on the other hand, there are those that think the charitable cause is exaggerating anything and everything that affects endangered species. If you think about the various charitable organizations which exist, you can probably think of other examples of these types of conflicts. Understanding the inherent challenge in advertising charities involves sending exactly the right message that will increase awareness and sympathy for the cause.