Advertising Manager – Myths about Advertising Manager Employment Opportunities
The position of an advertising manager sounds very attractive, but before images of big pay packets and loads of freebies start developing, pause and think. There are many myths about the job and all is not hunky dory with a top drawer job in advertising. You could be an online advertising manager or an advertising project manager, but the challenges are immense and it is difficult to succeed in these days of cut throat competition.
Requires uniqueness
B2B Can be Creative, Too – Tips and tricks for compelling communications
Hey you, B2B advertiser. Yeah, you. What makes you think you’re so special? Who told you B2B advertising needs to be stuffy? And wordy? And boring? And where’d you get the idea it had to be all about your products and nothing about your audience? Get a clue. Or better yet, four of my best clues – with this helpful how-to on developing better B2B creative.
1. Get their attention.
Notice how I started this article. From the word “go,” I spoke directly and concisely to you as an individual, and that has kept you reading – at least up to this point. Your business communications should do the same. The single-most important rule for all marketing communication is to remember that the audience for mass communication consists of individual people. Engaging all of them, regardless of whether they’re at work or at home, means connecting with each one of them on emotional and/or intellectual level.