How frequently are you forced to choose a side? It is as if modern life presents us with endless “either/or” choices and expects us to pick one of the two options: Are you a right-brain person, or a left-brain person? Will you provide great customer service or create great products? Is your organization introvert or extrovert? At Diagonal, we love such opposites. But, we don’t limit our thinking by them. Nor we fall into the trap of conflicting priorities. Instead of substituting this for that, we seek a third option. A way of transcending the artificial boundaries of the mind… We acknowledge the existence of polarities, and address them aptly. Except, rather than picking a side, we harness the creative energy generated from opposition. By dedicating equal time, effort and care to contrasts, we create a new, unexpected, and efficient way to connect the dots, in a diagonal way.

Let us help you to move away from the wasteland of either/or thinking, to the magical kingdom of both/and imagining. No longer you will be forced to choose either this or that… Instead, we will create the right climate so that you can see the possibility of having both this and that. Then, we will roll up our sleeves, get our hands dirty, and create the best solution for you.

We call it, the Diagonal way.

About the founder

Allison Rietta is the the founder and creative director of Diagonal, a strategic design agency based in Toronto, Canada. She offers her clients a breadth of experience to help them achieve the goals for their brands. With 22 years’ experience in design and communications, Allison brings to her projects a diverse background in brand strategy, visual identity development, brand experience, and marketing campaigns.

Allison founded Diagonal to provide her clients with direct access to a team of seasoned senior practitioners across multiple disciplines. This collaboration-based business model enables her to offer her clients world-class solutions at an affordable price.

Allison Rietta is also an emerging artist. Primarily abstract, her work has led her to explore sacred—or mystic geometry—tapping into the beauty and magic of imagination and the sub-conscious mind. To see Allison’s artwork please visit allisonrietta.com